![Stop Underpromising and Overdelivering in Your Business [trigger warning]](https://s3.castbox.fm/82/e5/6e/7672532d26088ec5d22c5af576c33e9906_scaled_v1_400.jpg "Stop Underpromising and Overdelivering in Your Business [trigger warning]")
Stop Underpromising and Overdelivering in Your Business [trigger warning]
Update: 2022-08-19
Description
Under-promising and Over Delivering is not the full equation.
It's actually under-promising but promising enough to get the sale and over-delivering but not so much that your cost of delivery means it's unsustainable.
The is in the detail.
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